Clarity. Confidence. Consistency. Excellence.
Founded by Sam Rafoss, Certified Master Business Coach and Brand Strategist, Love Brand You helps new coaches attract clients authentically — without the hustle or the hype.
With over 20 years of business and brand coaching experience, Sam has supported hundreds of coaches in clarifying their message, building confidence, and creating consistent client attraction.
Now celebrating 10 years of Love Brand You, she continues to blend proven business strategy with brand-building expertise to help new coaches rise with clarity, confidence, consistency, and excellence.
💛 About Love Brand You
Love Brand You is the culmination of over two decades of learning, mentoring, and transformation.
Founded by Sam Rafoss, Certified Master Business Coach and Brand Strategist, Love Brand You helps new coaches attract clients authentically — without the hustle or the hype.
Sam began her journey in 2002, supporting entrepreneurs part-time while raising her daughters through her first venture, Cherub Communications and Consulting. In 2010, she transitioned under her own name as Sam Rafoss Consulting, mentoring holistic practitioners and early-stage coaches.
Then, in 2015, an “aha” moment with a nutrition client — when Sam said, “Love your brand, and your clients will too” — sparked the creation of Love Brand You.
Since then, she has guided countless nutrition professionals and coaches to clarify their message, build confidence, and grow authentic, purpose-driven businesses.
After a reflective pause from 2020–2022, Sam returned to her work with renewed clarity and focus. Now, celebrating 10 years of Love Brand You and over 20 years of experience, she continues to blend proven business strategy with her signature brand clarity process — helping new coaches rise with clarity, confidence, consistency, and excellence.
Coaching & Programs Designed to Help You Grow with Confidence
Whether you’re just starting your coaching practice or ready to build stronger systems and strategy, Love Brand You offers clear pathways to help you attract clients and grow with ease.
What Coaches Are Saying
